Girl Scout Cookie season is in full swing! Not only are Girl Scouts
selling the iconic cookies millions know and love, but they’re
building five essential business skills that’ll prepare them for a
lifetime of leadership. Whether a Girl Scout is a cookie-selling
veteran or a first-time entrepreneur, there’s so much to be learned
about how to run the world’s largest girl-led entrepreneurial program
like a pro and keep supporters coming back year after year.
So, we asked the question: What advice do you have for first-time cookie sellers? Troop leaders, alum, and cookie moms and dads weighed in on Facebook and Instagram with their best tips and tricks. Enjoy!
Super Tips from LOTS of People:
- Have fun
- Wear your uniform
- Safety first
- Be patient
- Be confident
- Say thank you (Check out our brand new thank you card templates for a special way to show your gratitude!)
Great Advice from the Trenches:
Jennifer: Go door to door on Super Bowl Sunday! It's a "cheat day on diets" and everyone is home to watch the game!
Jill: Ask everyone. We were eating dinner one night and a family friend walked into the restaurant. My daughter popped up and said, “would you like to buy some cookies?” She sold 3 boxes. Also make a copy of your order sheet before you write on it in case you need another sheet. And lastly, I wish we had a clipboard last year (bought one for this year) so the customer has something to write on at their door. Oh, another big one...collect money up front.
Michelle: YES on the clipboard. I taped a cheat sheet of the prices - 1 pkg = $4; 2 pkgs =$8; Etc. - plus a little script in case they get a little shy and forget what to say.
Melissa: Offer a deal!! "5 mix and match boxes for $20!" It really isn't that they save any money, but some people might just like that you don't have to break a $20. If they talk about really liking a certain type, have your girl talk them into an entire case for "only" $48. That's a box of cookies every month!
Lynette: Remember that the girls are the ones selling and not the parents. Girls should know their promise and know what the troop plans to do with the money they earn. Help the girls set goals for their earnings.
Jen: Be kind to those that say, "No thanks." Smile and wish them a good day!
Alexis: Be polite. Speak loud and clear. Make eye contact, smile, and look for no soliciting signs.
Tara: I'm a marketing graduate. My best advice: you'll hear the word no a lot. But be ready to overcome the objection with a firm positive statement. Smile a lot and most importantly BELIEVE IN YOUR PRODUCT! You can sell anything you truly believe in.
Kristilee: Follow the rules in place. If you're doing door-to-door, don't do it without an adult. Even if you joined Girl Scouts as a teen, better safe than sorry. And if you’re doing booths, dress as if you'll be outside even if there is a chance your booth is indoors. You can always loose a couple layers if it’s inside, but you could easily be freezing if you don't. And have fun!! I love selling cookies!
Kari: Let the kids sell the cookies and follow the rules. Too many parents make it about how many boxes and what prizes are earned. It’s not about that but about teaching the girls how to market, sell, and be in the community.
Danyelle: Rehearsal! I practice how to approach the house, how to knock, and what to say. It helps the girls feel prepared and helps avoid nervousness. Then, before you know it the girls are giving each other tips and pointers!
Amber: We have a few cases in the trunk when we’d go out. One night she sold 34 boxes to people just from standing in line at Subway after one of our meetings (she had her sash on still).
Sandy: Smile and just have a conversation! It won’t be so scary, and you’ll do great! Talking to big adults you don’t know well when you are small can be intimidating.
Beth: We made a point to visit locally owned businesses (nonfood) and did well.
Brie: Ask everyone! The worst thing anyone will ever say is “no” and that doesn’t hurt.
Becky: Work organizations or companies with whom you have connections.
Carrie: Remember to use MANNERS! Please, thank you, and introduce yourself. Thank them even if they don’t buy. Thank them even if they already bought by saying, "Thank you for supporting Girl Scouts."
Brea: Remember the donation option for folks who may not want any for themselves.
Amy: Dress warm. You have to sell outside no matter what the temps are.
Barb: It is OK if someone says no, thank them and move on. Not everyone can eat cookies or has the money. Or they may have a family member selling. Have fun and keep trying.
Kris: If going door-to-door, practice what you want to say ahead of time and know what the troop will be using the money they raise for. Also, when we did cookie booths, we got a lot of extra sales and donations because the girls could count back change (it is becoming a lost art).
Ashley: Always have a pen or two for backup! They always seem to disappear!
Sheri: You can always hit the same houses 2 weeks later.
Mari: College students LOVE cookies!! Also, safety first. This was my favorite part of Girl Scouts way back!
Jenny: Have girls set goals on what they want to do with their cookie profits.
Cal: Don’t be shy!
Taucha: Door-to-door! My daughter loves going door to door, plus you don't see many Girl Scouts anymore so 95% of people love seeing her and will buy!
Courtney: Be confident!
French family: Don't order boxes of cookies that aren't paid for!
Nmhicks: Help the girls focus on a goal that isn’t the number of boxes they sell, and they will always be successful. Practice making eye contact, master introducing yourself, learn how to count back change, learn how to accept the answer ‘no.’ Selling cookies is more about learning these things than anything else.
Holly: Save a copy of your sale records so you can call the
previous years’ customers on the first day of the sale. My daughter
would say “Last year, you were kind enough to order x Thin Mints, x
peanut butter patties, (etc). Can I put you down for that again, or
would you like to include a box or two of ....” It was pure gold. Our
neighbors got a big kick out of her spiel.